Batman sleeve and poster review

In this post I am going to explain the similarities and differences between ‘The dark knight’ poster and DVD cover.

As a DVD cover, it will have a different audience to the movie poster. The movie poster will have an audience of people who are new to the film so will have to be intriguing and not completely giving away the film but just enough to make you question what the film includes. On the other hand,  the DVD case has multiple target audiences; people who have already watched the film and the aim would be trying to convince them to purchase the DVD and people who haven’t watched the film.

Batman has a half shadow on his face on both of the images which could connotate the fact that batman has a split personality and may be potrayed as the bad guy(villain) in this film.

The background is dark and gloomy on both of the images which contradicts the image as batman is seen as being a good guy.

The cover on the DVD case is the same as the poster. A difference is the back of the DVD case.

Another difference is that the DVD case has a blurb. This is because it needs to attract a new audience and when buying a DVD, the first thing you tend to do is read the blurb. Also the credits are on the back of the DVD case at the bottom like they are in a film, whereas on the poster, the credits are on the image at the bottom.

The colours are the same in the sense that they consist of dark colours like black and grey and navy. The dark colours connotate evil and maniacal.